Amazon’s integration with TikTok and Pinterest marks a significant evolution in the e-commerce sector, signaling a major step toward the future of social commerce.
Embedding shopping directly into the social media experience, TikTok, Pinterest, and Amazon are entering a new era. The lines between media consumption and online shopping are increasingly blurred.
Statista’s latest available statistics on social commerce for 2024 indicate that TikTok and Pinterest are lagging far behind Meta’s social media buyers in the US.
This graph could significantly change over the next few years following the integration of the largest online retailer with TikTok and Pinterest.
Social commerce growing among Gen Z
According to Deloitte, social commerce represents a potential $1.6 trillion market expected to grow beyond $2 trillion in 2025.
In Australia, about 53% of Australians engage in social shopping activities.
However, the younger generations (Gen X, Millennials, and Gen Z) trust social commerce. Those who are 58 years and older tend to be more cautious.
The trend of buying items from social media marketplaces is believed to be driven by women. However, a study shows that social media is more prevalent among men.
Gen Z leads with shopping on social commerce, outpacing both Gen X and Millennials.
Impulse buying through TikTok
Launched in 2016, TikTok has become one of the most popular social media apps globally. It is projected to reach over a billion active users by 2025.
Businesses are taking note and creating strategies to capture new customers’ attention on TikTok.
ALSO READ: How to target new customers with TikTok for business
Impulse buying could spike retailers and even unexpectedly boost small businesses’ sales on Amazon. Customers are leaning more towards convenience, which is precisely what this integration provides.
The seamless nature of this integration reduces the steps required to make a purchase, which could lead to higher conversion rates and better overall customer experience.
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About the author
Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
