Delivery service DoorDash is now partnering with Lyft, which will bring ride-sharing services to its members.
The announcement came just after the company delivered better-than-expected third-quarter results. Revenue rose by 25% to $2.7 billion.
DoorDash and Lyft’s cross-industry partnership
DoorDash members and Lyft riders will receive exclusive monthly benefits to save on both services.
Lyft is one of the largest transportation networks in North America, which includes rideshare, bikes, and scooters ordered on an app.
The mission: To be the “affordable way to order”
Benefits include 5% off on-demand Lyft rides and 10% off scheduled airport rides (up to 4 per month combined). Customers also get two free priority pickup upgrades per month and a 3-month free DashPass trial for new members.
DoorDash wants to position itself as the most “affordable way to order.” DashPass members save an average of $5 per eligible order.
This partnership shows how businesses across different sectors can create a seamless experience for users who likely use both services. This enhances convenience and brand loyalty.
DoorDash focuses on building membership program with value
DoorDash’s primary focus lately has been to build membership programs that add value to customers’ lives. The cost of living is weighing down on customers who are looking for value for money.
“We’ve been focused on building a membership program that provides tremendous value by helping people save on everything from restaurant meals to groceries to entertainment,” says Prabir Adarkar, president of DoorDash.
The company also focuses on savings and discounts but with zero delivery fees. “Members enjoy $0 delivery fees. Our partnership with Lyft gives DashPass members yet another way to save on the things that matter most to them.”
A new study by FedEx confirms the need for free deliveries lately. A significant 57% of consumers prioritize free shipping when purchasing online over fast delivery.
The study also reveals that despite “turbulent economic times,” consumers are spending on things for convenience.
NOW READ: How to use a transport management system for restaurants
Photo credit: DoorDash
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Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
