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Scaling a logistics business: A driver app is your growth tool

Scaling a logistics business: A driver app is your growth tool
Scaling a logistics business: A driver app is your growth tool
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Scaling a logistics business: A driver app is your growth tool

You may be a logistics business and still stuck in the old ways without a driver app. Well, let me tell you, this piece of modern wonder has been an excellent growth tool for my former company. 

So you’re thinking of scaling but wondering if your team will be able to manage the extra loads. We scaled from five trucks to a fleet of 20. It was a nervous jump, but the driver app helped us nail it. 

Our logistics team didn’t look back. 

Let’s take a look at how a driver app can be a great growth tool for your growing operation. 

How quick rerouting helps your logistics operations

Can you imagine boosting your fleet? If you’re not using a driver app just yet, please help your business and drivers. 

Keeping an eye on a larger fleet with just a map and phone is not going to work anymore. 

Picture this: A container with a customer’s valuable retail stock is on its way to the port. But this is not your only truck on the road. You have 10 trucks moving to warehouses, the port and a final destination. 

Without a driver app you would have a bottleneck as big as the Atlantic ocean. 

When our business hit the 20-truck mark, we thought we wouldn’t cope, but we were wrong. 

Here’s what the software did for our team: 

  • Our company could reroute trucks on the go. 
  • No lost time or extended delays. 
  • No more frustration about having visibility on our larger fleet. 

How can a driver app help my restaurant? 

Okay, so you have decided to add a restaurant delivery fleet and take the plunge into a delivery service. You will conquer every order dispatch with a driver app. 

Your restaurant is still in the logistics space. Food still needs to be sent out of the kitchen, transported and delivered to your customer’s doorstep.

The only difference is, your customer wants the food fresh, and hot. 

Here’s what the driver app gives your scaling restaurant business: 

  • The driver receives the customer’s order, and route optimization gets the road all planned. 
  • No phone calls needed, just fast delivery. You may even get hit with a five-star review. 
  • Real-time tracking lets the customer watch their “craving” all the way to the door. 

How is a driver app a tool for my business? 

  • Deliver faster: Customers notice and will appreciate the speedy service. 
  • Capacity: Your team can handle more dispatches because routes are not manually planned. 
  • Save time on communication: Instant updates on the driver app takes away the tedious job of staying on the phone giving instructions. 
  • Less human error: Instead of getting the delivery address wrong, the driver gets a “ping” with the correct dropoff. 

Don’t be afraid to scale your logistics: A driver app can help 

From burgers to trucks, a driver app can help you scale your logistics operation. 

Just ask yourself: “Do I want delivery nightmares, or do I want to make delivery a dream?” I would rather have customers enjoying their experience than negative reviews that could impact the business. 

Our logistics company realized a driver app was the right move. The same goes for your business. 

You can have a steady flow of cargo or fast delivery of food with eyes on all your vehicles. 

About the author

Sharl Els

Sharl is a qualified journalist. He has over 10 years’ experience in the media industry, including positions as an editor of a magazine and Business Editor of a daily newspaper. Sharl also has experience in logistics specifically operations, where he worked with global food aid organisations distributing food into Africa. Sharl enjoys writing business stories and human interest pieces.

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