Real-time tracking: 7 Benefits for your delivery fleet

You’re running a delivery business, juggling multiple orders, drivers, and customer calls. It feels like trying to conduct an orchestra without a sheet of music. Real-time tracking is what you need.

Real-time tracking is like having a GPS-powered crystal ball. It’s a feature of delivery management software that provides live updates on vehicle locations, delivery statuses, and much more. 

Additionally, real time alerts can notify you of any unexpected changes or issues, allowing for immediate action.

In this article, we’ll discuss seven benefits of real-time tracking that’ll make your delivery fleet more efficient, reliable, and profitable.

Ready? Let’s get rolling.

What is real-time tracking?

Before we hit the benefits, let’s break it down. Real-time tracking is a technology embedded in delivery management software that uses GPS and cloud-based platforms to provide live updates on fleet operations. 

These systems often include tracking devices that are installed in vehicles to provide accurate location data.

It’s not just a fancy map—it’s a tool for the delivery business. Think of it as your all-seeing eye that helps you:

• Monitor driver locations.
• Predict delivery times.
• Optimize routes as you go.
• Provide live updates to customers.

Gone are the days of “Where’s my package?” calls. With real-time tracking, you’ll have answers before customers even ask the question.

Benefits of real-time tracking

Now let’s take a look into the benefits of this delivery tool your business simply can’t do without. 

Pinpoint precision: Live tracking lets you see where’s your driver

Picture this: It’s rush hour, and one of your drivers is stuck in traffic. Another is about to miss a delivery window.

Without real-time tracking, you’re in the dark. With it, you can see their exact locations and ensure they are being tracked accurately, guiding them to alternate routes.

Why? Because businesses know that precision equals profit. Real-time tracking ensures you’re always in the loop, which means fewer delays and happier customers.

Route Optimization: Get there faster and in good time

Real-time tracking isn’t just about knowing where your fleet is—it’s about getting them where they need to be faster.

Let’s say you’re running a food delivery business. 

A driver’s route suddenly gets blocked by construction. Your tracking system identifies the issue and suggests a faster detour.

A time tracker can also help in monitoring the time spent on each route, ensuring maximum efficiency.

Here’s the golden nugget: Route optimization saves time and fuel, which means lower operational costs.

According to the US Department of Energy, efficient routing can reduce fuel consumption by up to 15%. For your business, that’s money in the bank.

Customer satisfaction: Deliver on your promises

Let’s talk about your customers. They’re tired of vague delivery windows like “between 9 AM and 5 PM.” With real-time tracking, you can provide accurate ETAs and even live updates.

Each team member can access real-time data to provide customers with the most accurate information.

Picture this: A customer places an order, and they receive a link to track their delivery in real time. Suddenly, they’re not just waiting—they’re engaged.

Transparency builds trust, and trust builds loyalty. In fact, research by PwC shows that 73% of consumers say a good experience is key to their brand loyalty.

Enhanced driver accountability: How to keep an eye on drivers

Let’s be real: Sometimes drivers take longer breaks or detours. It’s human nature. 

But with real-time tracking, you can monitor their routes and ensure they’re staying on task.

Here’s a scenario: You notice a driver taking an unusually long lunch break. A quick check of your tracking system confirms it. 

You address the issue professionally, and the behavior improves. No micromanaging required—just accountability.

Reduced operational costs

Real-time tracking is like a financial advisor for your fleet. It helps you identify inefficiencies that drain your budget, such as:

• Excessive idling.
• Fuel wastage.
• Poor route planning.

Consider incorporating add on features that can further enhance your tracking capabilities and reduce costs.

According to the American Transportation Research Institute, fuel accounts for nearly 24% of total fleet operating costs.

Real-time tracking helps you cut down on unnecessary expenses, so you can reinvest those savings into growing your business.

Maintenance alerts for better fleet management

Think of your vehicles as the backbone of your business. Without them, deliveries don’t happen. 

Real-time tracking often integrates with maintenance alerts, reminding you when it’s time for an oil change or tire rotation. With the ability to manage unlimited projects, you can ensure that all vehicles are maintained on schedule.

Picture this: Your tracking system flags that one of your trucks has logged 10,000 miles. You schedule a maintenance check, avoiding a costly breakdown later.

Proactive maintenance saves time and money, and it keeps your fleet running smoothly.

Data decision making at your fingertips 

Here’s the thing: You can’t improve what you don’t measure. Real-time tracking collects valuable data on driver performance, delivery times, and fuel consumption. 

Over time, this data helps you identify trends and make smarter business decisions.

For instance, you notice that deliveries in a certain area consistently run late. The data shows it’s due to traffic during specific hours. 

Armed with this insight, you adjust delivery schedules to avoid peak traffic. The result? Faster deliveries and happier customers.

How to implement real-time tracking

Ready to take the leap? Here’s how to get started:

1. Choose the right software: Look for delivery management software with robust real-time tracking features. Ensure that the tracking devices you choose are compatible with your fleet and provide accurate data. Check reviews and ask for demos.

2. Train your team: Make sure your drivers understand how the system works and why it benefits them.

3. Monitor and adjust: Use the data to identify areas for improvement and make adjustments as needed.

Locate2u has real-time tracking software where your business can: 

• Share your trip status and live tracking with your customers. 
• Let your customers know where you are and when you’re going to arrive. 

Let’s recap: How does real-time tracking help my business?

Real-time tracking is essential for modern delivery businesses. From improving customer satisfaction to reducing costs, its benefits are undeniable. 

By investing in this technology, you’re not just keeping up with the competition—you’re leaving them in the dust.

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