Technology is shaping the future of how customers are shopping online, and 2025 is set to be another transformative year for e-commerce.
Whether it’s artificial intelligence (AI), social commerce, or e-commerce subscriptions, the three trends are set to shape the industry.
Artificial intelligence embracing personalization
AI is a critical tool in logistics due to its ability to process vast amounts of data and make intelligent decisions fast.
Customers are becoming so used to new technologies powered by AI tools that they are oblivious that it’s using the technology.
A new survey by Bain & Company has revealed that a shocking 71% of customers aren’t even aware they are using generative AI during recent shopping experiences.
AI has the ability to predict what shoppers want, and it is remarkably accurate.
2025 is more about personalization, powered by generative AI, as it drives higher conversion rates and improves customer satisfaction.
Social commerce: Shop where your audience is
The social commerce scene is expected to grow by over 50% by the end of 2025.
Who is largely fueling the trend? Gen Z’s.
Social commerce simplifies the shopping journey by eliminating extra steps. It integrates shopping features and platforms like TikTok, Instagram, and Pinterest. Customers can shop online while scrolling on social media without leaving the app.
In 2025, social commerce is expected to grow significantly and become a discovery channel where brands gain more than just awareness.
By using tools like TikTok Shop or Instagram Shops, businesses can reduce friction in the buying process and expand their reach.
E-commerce subscription models building loyalty
Direct-to-consumer (DTC) subscription models are thriving as they offer consumers convenience, personalization, and cost savings.
Amazon is an excellent example of how subscriptions represent an opportunity to foster deeper relationships with customers. Subscriptions no longer focus on one-time transactions but on long-term loyalty.
In 2025 subscription-based commerce is expected to play a pivotal role in the industry. It provides consistent revenue streams and increases customer lifetime value (CLV).
Subscriptions go beyond convenience, as it offers a sense of exclusivity and care. Flexible delivery options, transparent tracking, and reliable service encourage repeat business and word-of-mouth referrals.
About the author
Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
