Temu is now the fifth-largest e-commerce platform in Australia. It focuses on growth, competition, and a broader reach, where Amazon is the leading marketplace to date.
Last month, the Chinese e-commerce online shopping site Temu in Australia showed significant growth. According to an Ipsos Iris study, it increased its audience by nearly 40% in May. This is according to the digital audience measurement currency endorsed by IAB Australia.
Supermarket Coles also showed a significant increase of nearly 20% in the same month, followed by Flybuys, which had an 11% audience growth.
Temu has been available in Australia for one year, with 11 million online customers using its service. According to the Ipsos study, more than 21 million Australians used the app for online purchases in May.
Temu’s growth plan in Australia
Competition is rapidly increasing between Temu and Amazon in Australia, as it penetrates the market faster than its rivals.
According to the Financial Review, Temu and Shein have been spending heavily on marketing in Australia to drive site traffic and sales for the last year.
In February, Temu was the eighth-largest online retail brand in Australia. Just three months later, it has already jumped three more places.
Temu’s plan in US
In 2023, Temu spent a staggering $1.7 billion on aggressive marketing tactics, especially on Meta technologies platforms, more than any other e-commerce.
Temu is attracting longer engagement times than Amazon and is also the most downloaded app in the US.
According to Bloomberg, shoppers spend almost twice as long on Temu as on Amazon in the US. Over the festive period in December, online shoppers spent about 18 minutes daily on the Temu app.
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About the author
Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
