Black Friday and Cyber Monday just got a lot more entertaining. TikTok Shop is turning shopping into a one-of-a-kind experience.
The lineup includes live streams featuring creators, celebrities, and massive discounts on your favorite brands.
From beauty staples to gadgets and toys, TikTok Shop is giving shoppers plenty to explore while hunting for deals.
The holiday campaign kicked off on November 13 and will run until December 2, with something for everyone on your list.
Black Friday and Cyber Monday on TikTok Shop
Black Friday and Cyber Monday are shaping up to be TikTok Shop’s busies season. This is a golden opportunity for business owners!
Whether you’re a small business born on TikTok or a major retailer, now’s the time to maximize your sales.
Here are a few tips to make the most of it:
1. Use TikTok Live
Join the excitement by hosting a live shopping event.
Engage directly with your audience, showcase your products, and offer exclusive deals to keep them watching—and buying.
2. Create buzz-worthy content:
Use TikTok trends, sounds, and hashtags like #BlackFriday or #CyberMonday to get your products in front of more eyes.
Short, catchy videos highlighting your top deals or behind-the-scenes footage can grab attention fast.
3. Optimize your TikTok Shop:
Ensure your shop is updated with clear product descriptions, high-quality visuals, and competitive pricing.
Also spend some time to optimize your checkout process. It should be a seamless process if you want to avoid cart abandonment.
4. Collaborate with creators:
If you can, partner with established TikTok influencers to promote your products.
Their reach can bring your brand to a whole new audience.
5. Offer exclusive deals:
Discounts, bundles, or free shipping are irresistible to shoppers hunting for bargains during this time.
TikTok Shop’s Black Friday and Cyber Monday lineup
From live shopping with celebrities and exclusive trending deals, TikTok is pulling out all stops.
Here’s the what to expect over the next few days.
1. Live shopping
TikTok Shop’s live shopping events are a holiday highlight for both Black Friday and Cyber Monday.
Imagine your favorite creators and celebrities chatting about products in real-time while snagging exclusive discounts.
Here’s what’s on the schedule:
- November 24: Nicki Minaj showcases products from her Pink Friday Nails line.
- November 29: Stormi Steele features CANVAS BEAUTY Brand must-haves.
- Cyber Monday, December 2: SimplyMandys wraps up with deals galore.
The lineup is stacked, so mark your calendars for these interactive shopping experiences.
ALSO READ: The $12.4 billion shopping day: Your Cyber Monday success guide
2. Exclusive deals on trending brands
TikTok Shop’s Brand Palooza is serving up major savings. Here are some standout deals:
- Fenty Beauty: Gloss Bomb Bestseller Duo, $10 off.
- Murad Skincare: Bundles up to 50% off, plus free shipping.
- Sony and Xbox: Stock up on electronics with unbeatable discounts.
- Benefit Cosmetics: Fan-favorites up to 50% off.
And for gift-giving peace of mind, TikTok is extending the return window for eligible purchases through February 10.
Why TikTok Shop stands out
What sets TikTok Shop apart? It’s not just the deals—it’s all about the discovery.
Shoppers can find personalized inspiration from their favorite creators, or stumble upon small businesses offering unique products.
Plus, TikTok is keeping the platform safe with robust measures for shoppers and merchants alike, as outlined in their latest safety report.
Remember: TikTok Shop isn’t just a place to score great deals. It is about creating a holiday shopping experience that is as entertaining as it is convenient.
Happy shopping, TikTokers!
NOW READ: Black Friday 2024: The emergency prep guide you need now
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About the author
Cheryl has contributed to various international publications, with a fervor for data and technology. She explores the intersection of emerging tech trends with logistics, focusing on how digital innovations are reshaping industries on a global scale. When she's not dissecting the latest developments in AI-driven innovation and digital solutions, Cheryl can be found gaming, kickboxing, or navigating the novel niches of consumer gadgetry.
