Real-time tracking empowers teams to move faster and think smarter.
Nearly eight in ten German online shoppers want to receive updates in real-time up to one or two hours before their delivery. A Statista survey shows just how important this software is, indicating how it will transform your online business and deliveries in 2025.
In 2025, real-time tracking technologies will make drivers’, managers’, and customers’ lives easier with automated messages, package scanning, predictive analytics, and wearable technology.
@locate2u GPS tracking isn't just about monitoring… It also boosts customer experience! 🚚✨ Whether you're tracking vehicles, assets, or contractors, it's a total game changer for field teams. #GPSTracking#Delivery #Locate2u ♬ original sound – Locate2u – Route Planner
Here, you’ll learn about some of the top real-time tracking trends you’ll find.
Real-Time Tracking Analytics
Real-time tracking software gives customers immediate access to crucial information that can make or break the delivery.
With real-time tracking analytics, a manager can request a report to get insight into the number of deliveries made in certain areas by certain drivers or to certain customers.
This provides much more oversight and can help your business immediately address any problems in the system before they cost your customers.
According to CrateDB, a hyper-fast open-source document database, 2025 will focus more on the growth of AI-powered real-time analytics.
ALSO READ: What is last-mile delivery: Everything you need to know
New Advanced Tech For Live Tracking Parcels
It’s no longer manual barcode scanning that will be sufficient to track orders in real-time.
Technology is constantly evolving, and so is real-time tracking. The future involves devices that emit signals to track precise location data.
The Wall Street Journal reports that package carriers are starting to tag some shipments with devices that can send tracking information about parcels while in transit. This has been compared to the same way cellphones “cast a signal marking their location.”
It will send the information to cellular networks, Bluetooth, and radio frequency.
ALSO READ: How real-time tracking is transforming industries
Predictive Real-Time Tracking
In today’s world, last–minute changes happen regularly. Using real-time data combined with predictive analytics allows dispatch managers to anticipate and react swiftly to changes.
With real-time tracking insight, an entire day’s work is not lost when predictive analytics is used to anticipate future troubleshooting and avoid it altogether.
According to InterVision, companies should stop using analytics to assess what has already happened and instead be more proactive and look ahead, anticipating what can still happen.
“In 2025, real-time data-driven insights and predictive analytics will be a critical competitive edge for organizations across every sector,” states InterVision.
Wearable Technology Breaking Boundaries
Amazon is reportedly working on designing wearable glasses for its delivery drivers. This concept could speed up deliveries in the last mile.
Wearable glasses would help delivery drivers navigate peak traffic. This cutting-edge technology could possibly also go that far to live track drivers en route to the next stop.
Real-Time Customer Communication
We know now that real-time tracking is what customers want. It’s no wonder the global market size is projected to expand significantly to an estimated $68.9 billion by 2032.
According to DataIntelo, modern businesses are looking for real-time tracking software and analytics to “improve operational efficiency and reduce costs.”
Until now, companies have been using SMS, emails, and chatbots to communicate live tracking information and automated notifications with customers.
The future will certainly be more focused on AI-powered chatbots and conversational AI.
Messaging apps will also become more popular as social commerce becomes increasingly attractive to customers.
Online shoppers don’t want to leave social media apps and are purchasing directly from social platforms, where they can get live tracking links and updated notifications on their deliveries.
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About the author
Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
