Uber is shifting gears into exclusivity, offering their customers a unique experience of a champagne tour through the lush green vineyards of France. As part of the e-tailer’s ‘Go Anywhere’ series, it offers trips in a Tesla for tasting and cellar visits.
“We are thrilled to partner with Uber this summer to offer riders the chance to discover our Champagne Houses via Uber Bubbles,” says François-Xavier Morizot, vice president for G.H. Mumm and Perrier-Jouët.
The bubble trips are only available for six weeks, during peak season.
What entrepreneurs can learn from this?
Uber is focusing on offering its customers a luxury experience with innovation that has never been explored before. Combining innovation with traditional tourism is a perfect example of using technology to offer a high-end experience to regular travelers.
It also highlights the importance of differentiating a brand from competitors by offering exclusive and memorable experiences that attract new customers.
Another notable strategy is how Uber is leveraging peak season to tap into tourists’ pockets. Ensure that it falls over France’s summer period to maximize its visibility and customer uptake.
Personalized customer experience
A recent study by marketing experts linked customer’s moods directly to the outcome of their response to a brand.
When a business reaches out to a customer when they are in a “bad mood,” the response is generally more cynical. Emotional responses to marketing campaigns are likely to influence a customer. “Emotions influence what information the brain stores and retrieves,” says Kara Melchers, associate director of insights at Canvas8.
The study found that feelings are one of the main factors in determining whether customers buy a product or sign up for a service.
NOW READ: New study finds personalizing marketing emails ‘cut through the clutter’
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About the author
Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
