Enhancing customer satisfaction with real-time tracking

Delivery companies can appreciate that customer satisfaction is key to building your business.  Real-time tracking can help establish customer loyalty, and keep you ahead of the competition. In today’s busy world, the ever-demanding customers want deliveries fast. 

Real-time tracking has changed the delivery landscape in that it places control into a customer’s hands. This technology has allowed customers to stress less knowing where their delivery is located. 

Why is live-tracking important? Live-tracking helps businesses run more smoothly by showing them exactly where their goods, vehicles, or staff are at any time. 

This helps cut down on waiting times, plan better routes, and make everything work more efficiently.

By not using real-time tracking for your logistics business, you create a whole load of extra work for your team. Imagine if your team had to answer thousands of calls a day regarding delivery tracking. Providing customers with this technology, puts them in the driver’s seat. 

Let’s explore live-tracking and see how it enhances customer satisfaction. 

Benefits of real-time tracking 

Companies that offer real-time tracking with advanced features that simplify setup and seamlessly integrate with existing workflows are often viewed as more professional and customer-focused. 

Customer feedback plays a crucial role in enhancing user experiences and improving services. This positive brand perception can lead to increased customer loyalty and repeat business. Here’s some of the benefits of live tracking.

Transparency and trust

Real-time tracking provides customers with up-to-the-minute information about the current location and status of their parcels. This transparency builds trust, as customers feel more in control and informed about their deliveries.

Reduced anxiety and uncertainty for customer satisfaction

If a customer knows the exact location of their package and its estimated arrival time, this reduces the anxiety and uncertainty that often accompanies waiting for a delivery. 

Utilizing a battery operated GPS for tracking the live location of packages ensures reliability and convenience. Customers can also plan their day better, knowing when to expect their package.

A study by Verte reveals:

• 91% of consumers actively track their packages.
• 39% say they track packages once a day.
• 19% of Americans track their packages multiple times each day.

With such a high percentage of consumers tracking their packages, this should show delivery companies that live tracking is the way to go. Companies that don’t offer this technology risk losing customers.

Improved communication

Real-time tracking allows customers to share location updates, providing instant notifications and updates. Customers receive alerts if there are any delays or changes in the delivery schedule, which keeps them informed and prepared.

Enhanced control

Some real-time tracking systems allow customers to reschedule deliveries or change the delivery address if needed. Customers will appreciate this and it will add to the overall convenience.

Here’s a scenario of a store that uses live tracking for their deliveries:

When a customer places an order, a live tracking link is automatically generated for each individual. Customers can view the live tracking of the delivery, follow the path of their item, and see when it will arrive at their doorstep.

In the meantime, your customer feels at ease about the entire experience because they can stay in control. They’ll have peace of mind and likely keep your store’s number on the speed dial.

Locate2u has real-time tracking software and can track your fleet. As a manager you’ll have oversight of your entire fleet in the field.

Customers or business owners can also manage bookings, so you will have all your bases covered. Customers won’t have to keep phoning to check on delivery time; the live tracking app keeps them in control of the delivery every step of the way.

Accountability and reliability

Real-time tracking can give customers assurance that their package is being handled properly and is on its way. By utilizing a reliable gps signal, this accountability ensures that delivery companies adhere to their commitments, enhancing reliability.

Even container shipping companies have realized the importance of this technology. Hapag-Lloyd unveiled “Live Position,” a dry container tracking solution for logistics.

This offering gives customers unprecedented visibility, tracking their shipments from the point of departure to the final destination.

In addition, the “Live Position” can enhance visibility for Hapa-Lloyd, reduce uncertainties and enable better planning and coordination across the supply chain.

Quick resolution of issues

If there are any issues or delays, real-time tracking helps both customers and delivery companies identify and resolve problems quickly. 

The learning curve for familiarizing oneself with the tracking system is minimal, allowing users to quickly resolve issues. This proactive approach to problem-solving is a significant factor in customer satisfaction.

Increased convenience

Customers can track their deliveries from their smartphones or computers at any time, providing a high level of convenience. 

Integrating a time tracker with real-time tracking systems can further enhance this convenience. Giving customers access to tracking information is a key factor in improving the customer experience.

Real world examples of real time tracking

• E-commerce and Retail: Parcel tracking is essential for companies like Amazon, Walmart, and other online retailers to provide customers with up-to-date information.
  • Tracking billable hours is crucial for maximizing time spent on client projects, ensuring accurate charges, and improving productivity.

• Logistics: Companies such as FedEx, UPS, DHL, and the United States Postal Service (USPS) use real-time tracking to monitor and optimize the movement of goods, improve delivery accuracy, and provide customers with accurate delivery estimates.
  • Integrating project time tracking with popular project management tools like Asana, Google Tasks, Trello, and Todoist allows a project manager to streamline scheduling and task completion.

• Food delivery: Services like Uber Eats, DoorDash, and Grubhub utilize real-time tracking to allow customers to follow their orders from preparation to delivery, improving satisfaction by providing precise delivery times and reducing waiting uncertainty.
  • Various time tracking apps offer features like automated time tracking, visualizing time differently, and reducing distractions.
  • Integrating time tracking with productivity tools such as Google Calendar, Asana, Timely, Google Sheets, and Notion helps track time for individual projects and tasks efficiently.
  • Clockify offers unlimited tracking, unlimited users, unlimited projects, and unlimited reports for free, making it an ideal time tracking app for those seeking simplicity.

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