Consumer trends for 2025 will be all about spending smarter – focused on saving money, living longer, and making choices that matter.
A report from Euromonitor International looked at the top five trends businesses should be ready for.
From sustainability to skepticism about AI, it reveals what consumers care about. And more importantly, how businesses can adapt.
Consumer trends for 2025
According to the Top Global Consumer Trends 2025 report, the focus of 2025 will be on:
- AI
- Health
- Savings
- Simplicity
- Sustainability
Let’s break it down.
Consumer trend 1: AI optimism
Artificial intelligence (AI) is already changing how we shop and manage our lives. But people are still hesitant.
While 43% trust AI-generated info, many consumers have concerns about accuracy, user privacy, and the bias still present in many large language models.
But it’s not all doom and gloom, and there are plenty of ways businesses can still leverage AI ethically.
On the flipside, the advantages of AI include
- Personalized shopping suggestions
- Faster fraud detection (like Mastercard is doing)
MORE HERE: AI in retail: Complete guide to improving the shopping experience
Getting it right: Dove, for example, has taken a stand by pledging never to use AI-generated images of women in ads.
Consumer trend 2: Healthy living
People are also focusing on feeling better, not just living longer.
The trend towards healthiness is unstoppable, with some 52% believing they’ll be healthier in five years.
What’s driving this trend?
- Wearables that track health
- Personalized plans based on DNA or lifestyle
- Vitamins for specific concerns like joint pain and memory
Getting it right: Take Rootine, a company offering at-home lab tests for everything from mineral levels to stress.
Consumer trend 3: Financially savvy
With costs rising, people are prioritizing saving. Only 18% of consumers admitted to making impulse buys in 2024.
But what does this mean?
Consumers are doing extensive research before making a purchase. They also only buy what adds value in the long term – both a cost-saving and planet-saving measure.
Shoppers also choose quality over quantity. For example, Australia is seeing a massive shift from fast fashion to fast thrifting, since the lifespan of good-quality items can be extended.
It also slashes the need for recycling and keeps items out of landfills.
Getting it right: Skechers collaborated with My Gym to showcase products that solve real problems—like kids’ shoes that slip on easily without bending over.
Consumer trend 4: Peaceful simplicity
We’re drowning in options, and people have had enough of the constant noise. They want clarity and convenience.
Whether it’s better site navigation or easier checkout, 67% of consumers are looking for ways to simplify their lives.
The key takeaways?
Livestream shopping is popular: 42% say it helps them understand products better. They also want clean labels with clear benefits.
In 2024, 52% of consumers considered eco-friendly or environmentally conscious labels trustworthy.
Getting it right: General Mills revamped its packaging for Good Measure snacks, highlighting their blood sugar-friendly benefits right on the box.
Consumer trend 5: Sustainability all the way
Going green isn’t just trendy; it’s a necessity! But for many, the price still gets in the way. In many instances, ‘green’ is still synonymous with ‘expensive.’
While 63% of consumers aim to be environmentally friendly, only 15% are willing to pay more for green products.
Those who shop sustainably:
- Opt for durable, ethically sourced items
- Choose products with recycled materials
Getting it right: A good example of this is Tide Evo, a laundry detergent made with compact fibers and paper packaging.
Get ready for 2025
These trends aren’t just buzzwords. They reflect real changes in how people live, work, and shop. And businesses can learn from this.
By adapting to these shifts, they can meet consumers where they are: prioritizing health, saving, sustainability, and trust.
And those businesses will also stay ahead of the competition. 😏
Remember: 2025 is going to be all about smarter choices – for everyone.
NOW READ: Customer experience will make or break brands in 2025 – Here’s why
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About the author
Cheryl has contributed to various international publications, with a fervor for data and technology. She explores the intersection of emerging tech trends with logistics, focusing on how digital innovations are reshaping industries on a global scale. When she's not dissecting the latest developments in AI-driven innovation and digital solutions, Cheryl can be found gaming, kickboxing, or navigating the novel niches of consumer gadgetry.
