One of the most common mistakes that new online stores make is thinking they need to spend a lot of money to be successful. This common mistake couldn’t be further from the truth!
There are many ways they can grow their business without spending much — saving on shipping, using social media, and more. This post will explore these strategies in-depth and discuss how saving money on everyday expenses can do wonders for online businesses every year!
1. Using Social Media to Grow Your Business
Social media is a powerful tool that online stores can use to their advantage. It’s free to use and allows businesses to connect with customers worldwide. Platforms like Facebook, Twitter, and Instagram allow companies to share photos, videos, and messages with their followers. This interaction builds trust and helps customers learn more about the business.
In addition to interacting with followers, social media platforms also offer advertising opportunities. Paid ads allow businesses to specifically target their audience and increase visibility for their products or services. This approach is a great way to reach new customers who may not have heard of the business before. Getting the help of a professional PPC company may be more cost-effective than building your own team and securing all the tools needed to run paid ads.
If paid ads aren’t ideal, consider using social media as a free marketing tool. This means an online business will be saving money by posting photos, videos, and discounts on new products. Online businesses shouldn’t be shy about having sales to keep followers engaged and interested in what they have to offer!
2. Saving on Shipping Costs
Shipping is one of the most significant expenses that any business has. This cost comes as no surprise since nearly every product requires some form of shipping after it’s been produced. In addition, each online store needs to ship items out for their products and orders from other businesses – this cost adds up quickly!
Luckily, eCommerce stores can save money without sacrificing service quality, such as packaging materials, which leads to the next point.
3. Save on Packaging Materials
One of the biggest areas where businesses can save on their packaging costs is by using recycled materials when they produce new boxes or envelopes for shipments. By doing this, online businesses will be saving money and helping the environment in a small way.
In addition to this, many online stores find that they receive more orders when they offer free shipping, making it even easier to make up for any lost revenue from purchasing less expensive packing supplies. No matter what strategy an online business owner chooses, it’s highly recommended that they slash expenses here because every dollar counts in an industry with such slim margins — especially if an online business is starting.
4. Use A Reliable Courier
Finding a reliable courier partner is key to ensuring your customer is given the best experience possible. The interaction between a courier and a customer is crucial to determining whether or not a customer will use your services again. If you and your business don’t have access to real-time tracking, there is limited visibility that will negatively impact communication. You won’t know whether your courier is getting the job done efficiently or even if they are in the right place.
Avoid selecting cheap courier companies, as whilst their prices may seem enticing you could end up paying more. From poor tracking to long delays, damages, and missing parcels, cheap couriers will only negatively influence your business’ performance. With reliable courier services, you can be assured that your deliveries will make it to their destination at the right time.
5. Drum Up Some Organic Traffic
Saving money through shipping isn’t the only way online businesses can protect their budget. Another great way to save money is by getting organic traffic to one’s online business. The power of organic traffic can do wonders for a business trying to grow while saving money. In particular, online shops can grow their customer base while saving on advertising costs.
Online businesses should consider optimizing their website for search engines, creating valuable content that will interest their target audience. Doing so will help increase organic traffic. This doesn’t have to be with only social media content. A weekly SEO-optimised blog post can do wonders for an online business as well.
How Locate2u Can Save Your Business Time & Money
Locate2u is a delivery service management system that can help save your business time and money. This software is an all-in-one platform that includes route optimization, GPS tracking, booking management system, and proof of delivery. Optimizing your routes allows your driver to spend less time on the road, reducing unnecessary fuel consumption–saving you money!
For more info on how Locate2u benefits online stores with small budgets click here!
